About Us

Flooring Interiors at The Board Store is a full-service floor-covering showroom offering endless selections of natural stone, tile, laminate, carpet, wood, and vinyl. With expert assistance in the design of your bathroom, kitchen, or any where in your home, you can feel confident with your selection. We specialize in both remodel and new construction with support of our talented installers. Visit the showroom at 524 Copeland Ave to explore all of our new arrivals.

Our Story

With a lifetime of experience in the field, Kathy Roth dove into entrepreneurship almost 10 years ago with Flooring Interiors. On October 1, 2017 she became part of The Board Store and moved into their showrooms located just up the street from her old location.  As a part of The Board Store, Kathy continues to push through the bland and explore new innovations in the flooring industry. This career path chose her when she began working in the family business, Roth Flor Mart, and it was a perfect fit. The business allows her to work one on one with customers to help them create the look they have always wanted in their home. Her dedication to every job and each client leaves customers satisfied and buzzing about a job well done. An active member of the La Crosse Area Builders Association for the past eight years, Kathy has developed many business relationships with professionals in related fields. These relationships ease the process of building and remodeling projects. Kathy’s expertise and honest customer service enhance the outcome of every project. 

Community Involvement

Flooring Interiors has been represented with the La Crosse Area Builders Association for over 10 years.

Kathy has been featured in the Coulee Region Women's Business Directory for several years and regularly contributes to their cause.